TORONTO (November 8, 2023) – The Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) congratulates SAG-AFTRA for reaching a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) after a 118-day long strike.

“SAG-AFTRA’s collective labour actions have shown the industry that performers will in fact fight in solidarity to get a fair deal for workers,” said Marie Kelly, ACTRA National Executive Director and Lead Negotiator. “We congratulate SAG-AFTRA for tackling issues performers are facing globally.”

SAG-AFTRA members have been on strike against the AMPTP since July 14, 2023. ACTRA members have been locked out from working on commercials by the Institute of Canadian Agencies (ICA) since April 26, 2022. ACTRA and SAG-AFTRA held two joint solidarity rallies in July and August in downtown Toronto to expose the advertising agencies, studios, and streamers for their corporate greed.

“We’ve been following SAG-AFTRA’s negotiations closely. Their issues are the same as our issues. Their fight is our fight,” said Eleanor Noble, ACTRA National President. “We look forward to learning the details of the tentative agreement with the AMPTP.”

ACTRA remains focused on ending the commercial lock-out by the Institute of Canadian Agencies (ICA). ACTRA appreciates SAG-AFTRA’s ongoing support of our boycott of union-busting brands.

About ACTRA:

ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) is the national union of professional performers working in recorded media in Canada. ACTRA represents the interests of over 28,000 members across the country – the foundation of Canada’s highly acclaimed professional performing community.


Carol Taverner, ACTRA National Public Relations Officer: